Booking counts go up in exactly the scenario you're trying to avoid: move your evening customers into a cheaper daytime band and you'll take more bookings and less money, and the headline figure will tell you it went well. These reports exist to make that impossible to miss.
Each report exists because a specific decision is unmakeable without it.
Utilisation by hour and by resource, not a daily or weekly average. Most operators find their quiet period is narrower and more specific than they assumed — which matters, because a correctly-targeted off-peak band costs far less in forgone peak revenue than a broad one.
Revenue per available hour — total revenue over the hours you had to sell, not the hours you sold. Dividing by hours sold flatters you by ignoring the empty ones. This is the single number that catches a change that moved revenue rather than adding it.
Revenue by channel. Bookings are tagged with where they came from, so your own site, marketplace, on-account and staff-entered bookings can be separated. Without that split, a marketplace looks like free demand; with it, you can see what it costs and what it actually brings.
Revenue by hour, compared against what the same hours earn publicly. A season-long peak block at a rate set three years ago is easy to under-price and never revisit — this is the comparison that settles it with a number instead of an argument.
The reports tell you what happened. Real Sports OS is the part that proposes what to do about it — and that sits on the Pro plan.
Regulars, lapsed, first-timers, off-peak-only — built from booking history rather than guesswork, so an offer can reach the people it might actually suit.
Rather than a dashboard to interpret, a short ordered list of where money is going missing, each with the evidence it was derived from.
An opportunity arrives with the audience defined and the message written. Nothing is sent to a customer without a human approving it first.
On the free Starter plan you get the booking reports, customer segmentation and two brand-presence audit reports. Ranked growth opportunities and the campaign builder are on Pro. Compare the plans →
Because it rises in exactly the situation you want to avoid. Move peak customers into a cheaper off-peak band and your booking count goes up while your revenue goes down. Revenue per available hour catches that; a booking count actively hides it.
Total revenue divided by the hours you had available to sell, rather than by the hours you sold. Dividing by hours sold flatters you — it ignores the empty ones, which are the whole problem. Dividing by available hours is the figure that moves when either utilisation or price improves.
Yes. Bookings are tagged with where they came from, so bookings made on your own site can be separated from marketplace, on-account and staff-entered bookings. That is what lets you judge whether a marketplace listing or a block booking is genuinely earning its place.
Yes — the exports are designed to be handed over rather than reformatted, with bookings and payments reconciled. If your finance process needs a specific shape, that is worth raising during onboarding rather than discovering at month end.
Yes. Utilisation and revenue reporting is part of the booking product on every plan, including Starter. The AI growth layer that ranks opportunities and drafts campaigns from these numbers is the part that sits on Pro.